Social Media Marketing for a Criminal Defense Firm

Davis & White Criminal Defense was a well-established firm with a strong local reputation, but they were struggling to maintain an active online presence and engage with potential clients through social media. Their competitors were using social platforms like Facebook and Instagram to showcase success stories, client testimonials, and general legal information, but Davis & White’s profiles were inactive, with low follower counts and engagement rates. The firm needed to modernize its digital strategy to connect with tech-savvy clients who increasingly rely on social media to find and vet legal professionals.
Solution: Legal Edge Marketing USA took a comprehensive approach to revitalize Davis & White’s social media presence. We began by conducting an in-depth audit of their existing profiles and their competitors’ social media strategies. Based on the findings, we developed a content strategy that included a mix of educational posts, success stories, client testimonials, and industry news. We also incorporated paid social media campaigns targeting individuals facing legal issues, specifically focusing on DUI, criminal charges, and misdemeanor defense. Additionally, we implemented a direct messaging strategy, encouraging followers to ask legal questions, which the firm’s attorneys could respond to with professional insights. To further boost engagement, we scheduled regular Q&A sessions, live streams discussing legal rights, and short, educational videos.

Results: Over the course of 6 months, Davis & White experienced a 50% increase in their social media follower count across platforms, including Facebook, Instagram, and LinkedIn. Their engagement rates skyrocketed, with a 75% increase in likes, shares, and comments on posts, driven largely by the informative and interactive content we created. The firm also started receiving an average of 15-20 direct inquiries through their social media channels per month, leading to a 30% increase in consultations originating from social media. The heightened online visibility helped Davis & White establish themselves as approachable, knowledgeable legal professionals in the eyes of potential clients, leading to a significant boost in new case inquiries.