PPC Campaign for a Family Law Practice

Greenberg & Associates, a family law firm specializing in divorce and custody cases, was facing stagnating growth despite having a well-optimized website. They had previously run Google Ads campaigns but were not achieving a positive return on investment (ROI). The ads weren’t generating the volume of leads they had hoped for, and the leads they did get were often not a good match for their services. With a focus on high-value cases like divorce settlements and complex custody battles, they needed a better way to target potential clients actively searching for family law services.
Solution: Legal Edge Marketing USA started by conducting a thorough analysis of their previous PPC campaigns, identifying areas for improvement such as wasted ad spend on irrelevant keywords and low-performing ad copy. We then built a new PPC campaign focusing on high-intent keywords such as “divorce attorney near me,” “child custody lawyer,” and “family law consultation.” Our team implemented geo-targeting to capture local leads within the firm’s primary service area. We also created highly specific landing pages tailored to each service area, with clear calls to action and user-friendly forms to encourage conversions. Throughout the campaign, we conducted A/B testing on ad copy, optimized bid strategies, and continuously refined keyword targeting based on performance data.

Results: In just 3 months, the PPC campaign yielded a 120% return on ad spend (ROAS), significantly outperforming the firm’s previous campaigns. Their website saw a 35% increase in traffic from Google Ads, and most importantly, they saw a 25% increase in qualified consultations. The high-intent targeting ensured that potential clients contacting the firm were already pre-qualified, which resulted in a higher conversion rate of consultations into paying clients. Greenberg & Associates successfully increased their case volume, particularly in high-value divorce cases, while maintaining a steady flow of qualified leads.